# Quick-commerce pricing discipline emerges

> Discounting moderates as quick-commerce platforms raise delivery thresholds.
- Title: Quick-commerce pricing discipline emerges · The Economic Times
- Summary: Discounting moderates as quick-commerce platforms raise delivery thresholds. Quick-commerce platforms are reducing discounts and increasing delivery and…
- Keywords: quick-commerce, pricing discipline, discounting, delivery thresholds, cashback offers, user engagement, pricing, discipline, emerges, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/services/retail/quick-commerce-sector-shows-signs-of-pricing-discipline-as-discounting-moderates-jefferies/articleshow/134479001.cms
- Author: ANI
- Published: 2026-09-25T07:45:00+00:00
- Read time: 1 min
- Topics: quick-commerce, pricing discipline, discounting, delivery thresholds, cashback offers, user engagement
## Jefferies research
Jefferies reports quick-commerce platforms are moderating discounting intensity while raising delivery and cashback thresholds to balance growth with profitability.

> Overall, discounting remains a key acquisition lever, but intensity continues to moderate
## Discounting levels
Discounting ranges from 12 per cent to 19 per cent across platforms, with personal care at 29 per cent and dairy products at 3 per cent.

> Discounts ranged between 12 per cent and 19 per cent across the platforms tracked
## Category-specific discounts
Personal care has the highest average discount at 29 per cent, followed by basic staples and packaged food at 17 per cent each.

> Personal care remained the most heavily discounted category, with average discounts of 29 per cent
## Delivery thresholds rise
Amazon Now raised cashback minimums by 7-25 per cent, while Zepto increased free-delivery threshold from Rs 99 to Rs 199.

> Amazon Now raised minimum spending requirements for cashback offers by 7-25 per cent
## Platform strategies
Blinkit and Swiggy Instamart maintained stable discounts at 14-16 per cent since March 2026, while Zepto offered the highest discounts at 19 per cent.

> Blinkit and Swiggy Instamart have kept discounts broadly stable at 14-16 per cent since March 2026
## User engagement shifts
Monthly active users increased slightly in September, but app downloads declined across platforms, indicating no impact on overall industry growth.

> SensorTower data showing a slight month-on-month increase in monthly active users across all tracked platforms in September
## Key takeaway

Quick-commerce platforms are reducing discounts and increasing delivery and cashback thresholds to balance growth with profitability.