# Range Rover Sport Electric launches with lower price

> JLR's new all-electric Sport undercuts the flagship Range Rover while matching its power, arriving as the automaker cuts thousands of jobs.
- Title: Range Rover Sport Electric launches with lower price · WIRED
- Summary: JLR's new all-electric Sport undercuts the flagship Range Rover while matching its power, arriving as the automaker cuts thousands of jobs. JLR launched the…
- Keywords: range rover sport electric, jlr, electric vehicles, luxury suvs, job cuts, automotive industry, Range, Rover, Sport, Electric, launches, lower
- Source: WIRED — https://wired.com/story/range-rover-sport-electric-arrives-with-more-for-less
- Author: Jeremy White
- Published: 2026-09-29T23:01:00+00:00
- Read time: 1 min
- Topics: range rover sport electric, jlr, electric vehicles, luxury suvs, job cuts, automotive industry
## JLR launches Sport Electric quietly
JLR announced the Range Rover Sport Electric between the September launch of the full Range Rover Electric and the upcoming Jaguar Type 01 reveal in New York City.
## Sport sales rival the flagship
Range Rover Sport sales often run close to or occasionally higher than the flagship Range Rover, thanks partly to its lower price, making the electric Sport potentially important for JLR.
## JLR cutting four thousand jobs
The automaker announced earlier this month it is cutting four thousand jobs over the next two years as it faces challenges in the market.
## Same power, lower price
The Sport gets the same powertrain as the Range Rover Electric but at a lower price starting from one hundred nine thousand eight hundred ten pounds, with two two hundred sixty kilowatt motors producing up to five hundred fifty pferdestärke and eight hundred fifty Newton-metres of torque.
## Range and charging capabilities
The Sport with its one hundred eighteen point five kilowatt-hour battery claims up to three hundred seventy-four miles on the WLTP standard. It can add one hundred thirty-six miles of range in as little as ten minutes and go from ten to eighty percent in twenty-two minutes.
## Faces competition from Porsche, BMW
The electric Sport will compete with the Porsche Cayenne Electric, BMW iX xDrive60, and Lotus Eletre six hundred. The Porsche starts twenty thousand pounds cheaper than the Sport, though Polestar three Dual Motor cannot compete in the US after being banned from selling cars.
## Key takeaway

JLR launched the Range Rover Sport Electric at a lower price than the flagship Range Rover Electric, offering the same powertrain as it cuts four thousand jobs over two years.