# Razorpay-backed POP launches credit to monetise UPI users

> POP's new credit service targets first-time borrowers with small loans
- Title: Razorpay-backed POP launches credit to monetise UPI users
- Summary: POP's new credit service targets first-time borrowers with small loans POPchop offers interest-free 3-month payments for UPI shoppers to bridge cash flow gaps
- Keywords: pop, upi, popchop, razorpay, consumer credit, seattle, nfl, fintech, Razorpay-backed, launches, credit, monetise
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/banking/finance/razorpay-backed-pop-bets-on-credit-to-monetise-upi-users/articleshow/134408938.cms
- Author: Sutanuka Ghosal
- Published: 2026-09-22T10:11:00+00:00
- Read time: 1 min
- Topics: pop, upi, popchop, razorpay, consumer credit, seattle, nfl, fintech
## POP expands into credit
Razorpay-backed POP launched POPchop, an interest-free 3-month payment plan for small purchases on its shopping platform.

> UPI gives us a frequent relationship with the customer, while commerce shows us how that customer shops and uses rewards. Credit is the next extension of that journey.
## First-time credit users
Over half of POPchop's early users are accessing formal credit for the first time.
## Credit demand growth
India's credit-eligible population rose to 74% accessing retail credit by March 2026 from 35% in March 2017.
## Small-ticket loans
Consumer durable loans make up 46% of first-time borrowers' loans, with personal loans at 18%.
## Partnerships for credit
POP partners with regulated lenders like PayU Finance India and LazyPay for credit services.
## Repayment performance
60% of POPchop users returned to place another order within a month, with 94% UPI retention.
## Key takeaway

POPchop offers interest-free 3-month payments for UPI shoppers to bridge cash flow gaps