# Real is the new attractive in online dating

> A Harris Poll survey finds 81% of singles would use dating apps more if profiles were verified as real people, as catfishing and AI fakes turn swiping into a guessing game.
- Title: Real is the new attractive in online dating · The Next Web
- Summary: A Harris Poll survey finds 81% of singles would use dating apps more if profiles were verified as real people, as catfishing and AI fakes turn swiping into a…
- Keywords: online dating, singles day, harris poll, proof of human, catfishing, dating apps, tinder, match group, verification, The Next Web
- Source: The Next Web — https://thenextweb.com/news/singles-day-world-proof-of-human-dating
- Author: Ishan Pandey
- Published: 2026-11-11T19:41:32+00:00
- Read time: 2 min
- Topics: online dating, singles day, harris poll, world, proof of human, catfishing, dating apps, tinder, match group, verification, technology, startups
## The real question in dating now
As millions celebrate Singles Day on November eleven, online daters are asking a new question: are you even real? Trust has become the most important factor in dating apps.

> are you even real?
## The scale of the trust problem
A Harris Poll survey for World found that seventy-four percent of online daters have suspected a match was not real. Catfishing, AI-generated profiles, bots and romance scams have turned swiping into a guessing game.
## What singles say about fake profiles
Fifty-seven percent say fake or deceptive profiles are among the biggest problems on dating apps today.
## Being real now outranks looks
Forty-six percent would be more likely to meet in person sooner if they knew their match was real. For a growing number of singles, authenticity is the new chemistry.

> authenticity is the new chemistry
## What singles want from dating apps
Eighty-one percent would be more likely to use a dating app if every profile were confirmed as belonging to a real person.
## How World's Proof of Human works
World ID uses an Orb, a spherical verification device, to confirm someone is a unique, living human through images of eyes and face.The process takes about two minutes and requires no name, email or gender.
## Tinder and Match Group move forward
World first partnered with Match Group, parent company of Tinder, on a World ID pilot in Japan in twenty twenty-five. In April twenty twenty-six, the partnership expanded to the United States.
## Verification comes to Tinder profiles
Tinder users who verify with World ID can display a human badge on their profile, signaling to potential matches that a verified, real person is behind it. Verification is optional.
## Key takeaway

Eighty-one percent of singles would use dating apps more if every profile were confirmed as a real person, according to Harris Poll research for World, as trust becomes the biggest concern in online dating.