# Ricoh's camera sales surge despite DSLR exit

> Ricoh's camera sales skyrocket after axing Pentax DSLRs, driven by GR IV series popularity.
- Title: Ricoh's camera sales surge despite DSLR exit | Shortify
- Summary: Ricoh's camera sales skyrocket after axing Pentax DSLRs, driven by GR IV series popularity.
- Keywords: ricoh, pentax, gr iv series, camera sales, dslr discontinuation, financial report, Digital Camera World
- Source: Digital Camera World — https://digitalcameraworld.com/cameras/pentax-discontinued-the-k-series-dslr-but-ricohs-camera-sales-are-still-skyrocketing-thanks-to-the-popularity-of-the-gr-iv-series
- Published: 2026-11-06T19:23:20+00:00
- Read time: 1 min
- Topics: ricoh, pentax, gr iv series, camera sales, dslr discontinuation, financial report
## Ricoh discontinues Pentax DSLR
Ricoh discontinued the Pentax K-series DSLR to focus on a new digital SLR launch.
## Camera sales surge
Ricoh reported 20% sales growth in cameras for the first half of 2024, with the GR IV series driving the increase.
## GR IV series features
The GR IV series has an oversized APS-C sensor, bright lens, and a dedicated Monochrome version.
## Financial report highlights
Ricoh's financial report noted higher fuel costs and memory component prices impacting the business.
## Cost mitigation strategy
Ricoh plans pricing adjustments to offset rising costs from semiconductor memory and petroleum-related materials.
## Key takeaway

Ricoh reported 20% sales growth in cameras for the first half of 2024, with the GR IV series driving the increase.