# Robert Downey Jr. Joins Snap for AR Glasses

> Robert Downey Jr. becomes honorary chief customer experience officer for Snap's AR glasses, aiming to make smart glasses cool.
- Title: Robert Downey Jr. Joins Snap for AR Glasses · Adweek
- Summary: Robert Downey Jr. becomes honorary chief customer experience officer for Snap's AR glasses, aiming to make smart glasses cool. Robert Downey Jr. joins Snap…
- Keywords: robert downey jr, snap inc, specs, augmented reality, nba tip off, mlb world series, Robert, Downey, Joins, Snap, Glasses, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/robert-downey-jr-trades-tony-starks-aviators-for-snaps-ar-specs
- Author: Rebecca Stewart
- Published: 2026-10-20T14:57:28+00:00
- Read time: 1 min
- Topics: robert downey jr, snap inc, specs, augmented reality, nba tip off, mlb world series
## Downey Jr. Joins Snap
Robert Downey Jr. became Snap Inc.'s honorary chief customer experience officer to guide customers on Specs AR glasses.

> Life imitates art, imitates life!
## Specs Launch Details
Specs AR glasses launch in U.S., U.K., and France this fall, priced from $2,195 for transparent augmented reality features.
## Snap's History
Snap launched Spectacles in 2016 but faced $40 million losses due to excess inventory and canceled orders.
## Market Context
AI smart glasses sales are projected to reach $40 billion by 2030, with growing privacy concerns and Meta's Starfire glasses campaign backlash.
## Key takeaway

Robert Downey Jr. joins Snap as honorary chief customer experience officer to promote its AR glasses, which launch in fall 2025.