# Robert Downey Jr. joins Snap's Specs AR glasses business

> Robert Downey Jr. becomes Snap's honorary chief customer experience officer for Specs AR glasses.
- Title: Robert Downey Jr. joins Snap's Specs AR glasses business
- Summary: Robert Downey Jr. becomes Snap's honorary chief customer experience officer for Specs AR glasses. Robert Downey Jr. joined Snap's Specs AR glasses business…
- Keywords: robert downey jr, snap, specs, ar glasses, augmented reality, chief customer experience officer, world series, knicks, 76ers, game 1, october 20, 2026
- Source: Mashable — https://mashable.com/tech/robert-downey-jr-snap-specs-ar-glasses
- Author: Olivia Tauber
- Published: 2026-10-22T00:11:02+00:00
- Read time: 1 min
- Topics: robert downey jr, snap, specs, ar glasses, augmented reality, chief customer experience officer, world series, knicks, 76ers, game 1, october 20, 2026
## Robert Downey Jr. joins Snap
Robert Downey Jr. became Snap's honorary chief customer experience officer for Specs AR glasses business.
## Announced Oct 20
The partnership launched on Oct 20 with original content, custom AR experiences, hardware collaborations, and in-person experiences.
## Downey's role
Downey said the glasses deliver on the promise of AR technology associated with a certain techno optimist superhero he portrayed.
## First project
Downey's first project was an original content series that debuted during Game 1 of the World Series.
## World Series launch
The 30-second clip was broadcast during the Knicks vs 76ers game on Oct 20.
## Downey's test
Downey tested every wearable tech in the last 20 years and was sold on SPECS within 40 seconds.
## Downey's LinkedIn
Downey updated his LinkedIn with 'Day 1. New Gig' and a video of him entering SPECS headquarters in Santa Monica.
## Snap's Specs
Snap introduced Specs AR glasses in June 2026 with a $2,195 preorder price and $200 refundable deposit.
## Specs function
Specs function as a standalone computer with see-through displays, hand tracking, and voice controls.
## Downey's AI interest
Downey has invested in AI companies like Forethought and Aura, and supported AI tools for customer service and scam protection.
## Snap's challenges
Snap recorded $39.9 million in inventory-related charges in 2017 after launching Spectacles in 2016.
## Snap's future
Snap expects mass-market adoption of Specs by the end of the decade after initial developer focus.
## Key takeaway

Robert Downey Jr. joined Snap's Specs AR glasses business as honorary chief customer experience officer to create original content and AR experiences.