# Rocco's Black Friday sale cuts new Essential fridge below $1,000

> Rocco's biggest sale of 2026 launches today with the brand-new Essential under $1,000 and rare blue colorways of the Classic returning for the last time.
- Title: Rocco's Black Friday sale cuts new Essential fridge below…
- Summary: Rocco's biggest sale of 2026 launches today with the brand-new Essential under $1,000 and rare blue colorways of the Classic returning for the last time.
- Keywords: rocco, black friday sale, essential fridge, classic fridge, smart minifridge, icy blue, royal blue, WIRED
- Source: WIRED — https://wired.com/story/rocco-black-friday-sale-2026
- Author: Kat Merck
- Published: 2026-11-06T18:54:21.33+00:00
- Read time: 1 min
- Topics: rocco, black friday sale, essential fridge, classic fridge, smart minifridge, icy blue, royal blue
## Rocco's biggest sale starts today
Rocco's 2026 Black Friday sale launches today with the brand-new Essential fridge discounted to under $1,000 and the Classic available in new and rare colorways.
## The Essential: sleek and affordable
The Essential was released in August and began shipping in September. It features sleek minimalism with a tinted dark glass door, smooth-glide drawers, and gets down to thirty-four degrees Fahrenheit.
## Essential drawers beat Classic racks
The Essential has one temperature zone versus the Classic's two, but its smooth-glide drawers lined with rubbery material and grip strips are more flexible than wire racks and hold up to seventy-seven cans.
## The Classic: vintage style with warranty
The Classic comes in fun colors with a ten-year warranty, two isolated temperature zones for red and white wine, and holds eighty-eight cans or twenty-seven bottles of wine on five full-sized racks and one half-rack.
## Rare blue colors return one last time
Today marks the rerelease of the Classic's Icy Blue and Royal Blue, two rarely seen colors that Rocco says are not coming back after this year. They sold out almost immediately last year.

> not coming back after this year
## Sale pricing on both models now live
The Essential is discounted to nine hundred ninety-five dollars, seventeen percent off. The Classic is discounted to one thousand four hundred ninety-five dollars, twenty-five percent off, in Beige, White, Royal Blue, and Icy Blue only.
## Key takeaway

Rocco's 2026 Black Friday sale starts today with the new Essential fridge discounted to under $1,000 and rare blue Classic models returning for the final year.