# Rolex Daytonas Auction Hits $49.5m

> Four rare Rolex Daytonas sold for $49.5m at charity auction.
- Title: Rolex Daytonas Auction Hits $49.5m · Robb Report | Shortify
- Summary: Four rare Rolex Daytonas sold for $49.5m at charity auction. Rolex sold four unique gem-set Daytonas for $49.5m to benefit Federer Foundation and Re:wild.
- Keywords: rolex, daytona, charity, federer foundation, re: wild, auction, Daytonas, Hits, Robb Report
- Source: Robb Report — https://robbreport.com/style/watch-collector/unique-rolex-daytonas-auction-results-1238689087
- Author: Rachel Cormack
- Published: 2026-09-29T12:00:00+00:00
- Read time: 1 min
- Topics: rolex, daytona, charity, federer foundation, re: wild, auction
## Auction Results
Phillips sold four unique gem-set Rolex Daytonas for $49.5 million.

> This is a historic moment for the world of watchmaking
## Charity Beneficiaries
Proceeds benefit Federer Foundation and Re:wild.

> We are deeply honoured to have played a role in this first-ever charity auction with Rolex
## Seasonal Variants
Summer Daytona sold for $13.65 million, winter for $13.2 million.

> The summer Daytona, featuring an Everose gold case
## Why So Expensive
Rolex Daytona is the most coveted model, with Paul Newman's selling for $18 million.

> The Daytona is widely considered the most coveted model in the Rolex catalog
## Charity Impact
Federer Foundation supports children in Southern Africa and Switzerland.

> The Federer Foundation, founded by tennis star Roger Federer in 2003
## What Happens Next
Auction funds will protect wild ecosystems globally.

> The extraordinary amount raised will make a meaningful contribution to future generations
## Key takeaway

Rolex sold four unique gem-set Daytonas for $49.5m to benefit Federer Foundation and Re:wild.