# Rolex Daytonas Sell for $50m at Charity Auction

> Four rare Rolex Daytonas sold for nearly $50 million at charity auction.
- Title: Rolex Daytonas Sell for $50m at Charity Auction · Maxim
- Summary: Four rare Rolex Daytonas sold for nearly $50 million at charity auction. Four ultra-rare Rolex Daytona timepieces sold for $49.9m at Phillips auction…
- Keywords: rolex, daytona, charity auction, federer foundation, re:wild, philips, luxury watches, Daytonas, Sell, 50m, Charity, Auction
- Source: Maxim — https://maxim.com/style/these-rare-rolex-daytona-gem-set-watches-just-sold-at-auction-for-nearly-50-million
- Published: 2026-10-01T10:30:00+00:00
- Read time: 1 min
- Topics: rolex, daytona, charity auction, federer foundation, re:wild, philips, luxury watches
## Ultra-Rare Rolex Daytonas
Four ultra-rare Rolex Daytona timepieces sold for nearly $50 million at Phillips charity auction.
## Auction Proceeds
All proceeds from the auction benefit the Federer Foundation and Re:wild charity organizations.
## Rolex Testimonees
Tennis legend Roger Federer and Leonardo DiCaprio are Rolex Testimonees.
## Milestone Sale
Phillips noted the sale marks the largest charity auction consignment ever sold for Rolex.
## Highest Bidder
The Cosmograph Daytona Summer sold for $13.6 million, the highest price among the four timepieces.
## Historic Moment
Phillips Senior Consultant Aurel Bacs called the sale a historic moment for watchmaking and charity.
## Key takeaway

Four ultra-rare Rolex Daytona timepieces sold for $49.9m at Phillips auction, benefiting Federer Foundation and Re:wild.