# RTL YouTube Partnership Boosts Subscriptions

> RTL's YouTube partnership with 'Cobra 11' drives 26% subscription growth and new revenue streams.
- Title: RTL YouTube Partnership Boosts Subscriptions · Variety
- Summary: RTL's YouTube partnership with 'Cobra 11' drives 26% subscription growth and new revenue streams. RTL Deutschland's YouTube partnership with 'Cobra 11'…
- Keywords: rtl, cobra 11, youtube, subscriptions, revenue streams, deutschland, entertainment, culture, Partnership, Boosts, Variety
- Source: Variety — https://variety.com/2026/tv/global/rtl-touts-youtube-cobra-11-rise-subscriptions-1236908811
- Author: Elsa Keslassy
- Published: 2026-10-12T12:21:24+00:00
- Read time: 1 min
- Topics: rtl, cobra 11, youtube, subscriptions, revenue streams, deutschland, entertainment, culture
## RTL Deutschland Unveils YouTube Partnership
RTL Deutschland revealed its YouTube partnership at Mipcom Cannes with 'Cobra 11' driving 26% subscription growth.

> Cobra 11 (Courtesy of RTL)
## Cobra 11 Achieves 30 Million Views
The series uploaded over 200 full episodes annually, drawing 30 million views since 1996.
## New Revenue Streams Opened
RTL Deutschland's YouTube partnership opens new revenue channels through global streaming and international sales.
## Key takeaway

RTL Deutschland's YouTube partnership with 'Cobra 11' increased subscriptions by 26% and opened new revenue channels.