# Runway AI Ad Agent Launches

> Runway's AI ad agent creates and measures cross-platform ads.
- Title: Runway AI Ad Agent Launches · Adweek | Shortify
- Summary: Runway's AI ad agent creates and measures cross-platform ads. Runway's AI agent generates ad variations and tracks performance across Meta, Google, and…
- Keywords: runway, ads, meta, google, tiktok, revenue, conversion, cost per subscriber, Agent, Launches, Adweek
- Source: Adweek — https://adweek.com/programmatic/runways-ai-video-agent-creates-and-measures-ads-across-platforms
- Author: Trishla Ostwal
- Published: 2026-09-30T17:30:00+00:00
- Read time: 1 min
- Topics: runway, ai, ads, meta, google, tiktok, revenue, conversion, cost per subscriber
## Runway Launches AI Ad Agent
Runway's new AI agent creates ad variations and analyzes performance across Meta, Google, and TikTok platforms.
## Agent Connects to Brand Accounts
The agent links to brands' accounts on Meta, Google, and TikTok for ad creation and performance tracking.
## Agent Creates and Measures Ads
It recreates existing ads, spins out variations, localizes for markets, and publishes human-approved versions while pulling performance data.
## Jamie Umpherson on Growth
Jamie Umpherson, Runway's chief creative officer, says brands need more surfaces and audiences as the number grows exponentially.
## Internal Results Boost Revenue
Runway's internal use of the agent increased active ads from 77 to 890 on Meta and TikTok, boosting revenue by $100 million.
## Performance Metrics Improve
Return on ad spend nearly doubled, conversion rates rose 34%, and cost per subscriber fell 41% using the agent.
## Key takeaway

Runway's AI agent generates ad variations and tracks performance across Meta, Google, and TikTok, boosting revenue and efficiency.