# Salesforce Acquires Braze for $5.6 Billion

> Salesforce buys customer engagement firm Braze for $5.6 billion to boost marketing capabilities.
- Title: Salesforce Acquires Braze for $5.6 Billion · Pymnts | Shortify
- Summary: Salesforce buys customer engagement firm Braze for $5.6 billion to boost marketing capabilities. Salesforce acquires Braze for $5.6 billion to enhance…
- Keywords: salesforce, braze, customer engagement, acquisitions, marketing cloud, ai decisioning, business, finance, Acquires, Billion, Pymnts
- Source: Pymnts — https://pymnts.com/news/acquiring/2026/salesforce-buying-customer-engagement-firm-braze-for-5-6-billion
- Author: PYMNTS
- Published: 2026-10-20T19:38:36+00:00
- Read time: 1 min
- Topics: salesforce, braze, customer engagement, acquisitions, marketing cloud, ai decisioning, business, finance
## Salesforce Announces Braze Acquisition
Salesforce will pay $5.6 billion to acquire customer engagement platform Braze.
## Braze's Real-Time Engagement Capabilities
Braze helps marketers respond to customer behavior in real time across mobile apps, websites, email, and WhatsApp.
## Integration with Salesforce Architecture
Braze's AI decisioning will complement Salesforce's Data 360, Customer 360, Agentforce, and SIForce layers.
## Braze's CEO on Growth
Braze co-founder Bill Magnuson noted fastest ship pace this year with BrazeAI helping marketers bring ideas to life faster.
## Salesforce's Acquisition Strategy
Salesforce recently acquired AI customer service platform Fin for $3.6 billion and metering platform m3ter.
## Key takeaway

Salesforce acquires Braze for $5.6 billion to enhance real-time customer engagement and AI decisioning.