# Salesforce Acquires Braze for $5.66 Billion

> Salesforce buys Braze customer engagement platform for $5.66 billion.
- Title: Salesforce Acquires Braze for $5.66 Billion · Adweek
- Summary: Salesforce buys Braze customer engagement platform for $5.66 billion. Salesforce agreed to acquire Braze for $5.66 billion to boost marketing capabilities.
- Keywords: salesforce, braze, customer engagement, acquisition, crm, marketing platform, real-time engagement, Acquires, Billion, Adweek
- Source: Adweek — https://adweek.com/dealroom/salesforce-to-buy-braze-for-566-billion
- Author: Tekendra Parmar
- Published: 2026-10-20T19:47:16+00:00
- Read time: 1 min
- Topics: salesforce, braze, customer engagement, acquisition, crm, marketing platform, real-time engagement
## Salesforce Announces Braze Acquisition
Salesforce agreed to buy Braze, a New York-based customer engagement platform, for $5.66 billion.

> Braze helps marketers build deeper customer relationships by responding to customer behavior in real time, coordinating personalized experiences across mobile apps, websites, email, SMS, WhatsApp, and more.
## Braze Shareholders Receive Cash
Braze shareholders will get $47.50 per Class A share in cash for the acquisition.
## Braze's Marketing Capabilities
Braze collects customer data, analyzes audience data, and sends personalized marketing messages.
## Acquisition Details and Impact
Salesforce will fund the deal entirely in cash, boost growth but dilute profitability in the near term.
## Key takeaway

Salesforce agreed to acquire Braze for $5.66 billion to boost marketing capabilities.