# Salesforce buys Braze for $5.66 billion in AI marketing deal

> Salesforce acquires AI marketing firm Braze for $5.66 billion as Wall Street worries about SaaSpocalypse threatening legacy software companies.
- Title: Salesforce buys Braze for $5.66 billion in AI marketing deal
- Summary: Salesforce acquires AI marketing firm Braze for $5.66 billion as Wall Street worries about SaaSpocalypse threatening legacy software companies. Salesforce…
- Keywords: salesforce, braze, acquisition, artificial intelligence, marketing technology, saas, enterprise software, buys, billion, marketing, deal, Fastcompany
- Source: Fastcompany — https://fastcompany.com/91626881/salesforce-is-buying-ai-marketing-firm-braze-brze-stock-soars
- Read time: 1 min
- Topics: salesforce, braze, acquisition, artificial intelligence, marketing technology, saas, enterprise software
## Salesforce buys Braze for billions
Salesforce announced plans on Tuesday morning to acquire digital marketing firm Braze for about five point six six billion dollars.
## Deal terms and stock surge
Salesforce will pay Braze Class A common stockholders forty seven dollars and fifty cents in cash per share, sending Braze stock surging fifty percent.
## Why Salesforce wants Braze
Braze's AI-powered multichannel marketing solutions will be integrated into Salesforce's core offerings to give the company an edge with enterprise solutions.
## The SaaSpocalypse threat
Wall Street has grown concerned about a so-called SaaSpocalypse, fearing legacy software-as-a-service companies face threats as businesses turn to AI solutions.
## Salesforce's AI strategy
Salesforce said AI is raising the bar for marketers who need agentic solutions that understand customers, make decisions, and act in real time.

> AI is raising the bar for marketers, who now need agentic solutions that can understand customers, make decisions, and act in real time
## How Braze fits Salesforce
Braze's real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce's architecture: Data 360, Customer 360, Agentforce, and SIForce.
## Who is Braze
Braze is a much smaller and lesser-known company than Salesforce, headquartered in New York and originally founded in two thousand eleven.
## Braze's business focus
Braze operates as a multichannel marketing provider for enterprise customers, helping them better understand and interact with their consumers.
## Key takeaway

Salesforce announced plans to acquire AI marketing firm Braze for $5.66 billion, paying $47.50 per share in cash, as investors worry legacy software companies face threats from AI solutions.