# Salesforce Buys Loops for $30M to Boost Tableau

> Salesforce acquires Israeli AI startup Loops for $30m to enhance Tableau analytics.
- Title: Salesforce Buys Loops for $30M to Boost Tableau · Dealroom
- Summary: Salesforce acquires Israeli AI startup Loops for $30m to enhance Tableau analytics. Salesforce buys Loops for $30m to integrate AI-driven business insights…
- Keywords: salesforce, loops, tableau, ai analytics, israeli startup, data platform, acquisition, startups, business, Buys, 30M, Boost
- Source: Dealroom — https://dealroom.co/news/161759-salesforce-buys-israels-loops-for-estimated-30m-to-boost-tableau
- Published: 2026-10-12T13:53:45+00:00
- Read time: 1 min
- Topics: salesforce, loops, tableau, ai analytics, israeli startup, data platform, acquisition, startups, business
## What's the deal?
Salesforce acquires Israeli startup Loops for $30 million to integrate AI analytics into Tableau.
## Why Loops?
Loops uses machine learning to identify drivers of business metrics like revenue and retention.
## What's next?
The acquisition closes in early November after adding to Salesforce's recent Israeli tech deals.
## Key takeaway

Salesforce buys Loops for $30m to integrate AI-driven business insights into Tableau.