# Salish Matter’s Family Brand Grows

> 16-year-old Salish Matter and her father Jordan build a teen content empire with Netflix and skincare.
- Title: Salish Matter’s Family Brand Grows · TIME | Shortify
- Summary: 16-year-old Salish Matter and her father Jordan build a teen content empire with Netflix and skincare.
- Keywords: salish matter, jordan matter, netflix, sincerely yours, tiktok, youtube, target, salish’s 12 games of christmas, teen content creator, kidfluencer, TIME
- Source: TIME — https://time.com/article/2026/11/13/salish-jordan-matter-interview
- Author: Avery Stone
- Published: 2026-11-13T19:37:11.414+00:00
- Read time: 2 min
- Topics: salish matter, jordan matter, netflix, sincerely yours, tiktok, youtube, target, salish’s 12 games of christmas, teen content creator, kidfluencer, news, world
## Salish and Jordan’s Target Shoot
Salish Matter, 16, and her father Jordan Matter film a Target sleepover challenge with friends.
## Salish’s YouTube Presence
Salish has over 18 million followers across TikTok, Instagram, and YouTube since joining her father’s channel in 2018.
## Sincerely Yours Launch
Sincerely Yours, a teen-focused skincare line, sold out at a New Jersey pop-up event with 87,000 attendees.
## Netflix Deal
Jordan Matter signed a three-year Netflix deal for Salish’s 12 Games of Christmas holiday series premiering Nov 28.
## Family Brand Strategy
Jordan limited YouTube output to once-weekly videos to build emotional connections with Salish’s audience.
## Salish’s Mental Health
Jordan and Salish’s mother check in on her mental health, balancing content creation with school and friends.
## Kidfluencer Concerns
Experts warn about kidfluencing’s risks, including consent issues and exploitation in family content channels.
## Piper Rockelle Case
A 2022 lawsuit by 11 minors against Piper Rockelle’s manager over alleged abuse settled for $1.85 million.
## Salish’s Relationships
Salish’s primary ‘ship’ is with her best friend Nidal Wonder, 15, in non-romantic pranks and videos.
## Family Security
Jordan notes a note from 10 fans signed by young fans who discovered their home address.
## Salish’s Future
Salish’s earnings are split into trust accounts: 15% at 18 and 85% at 25.
## Salish’s Ambitions
Salish wants to continue creating content and has no plans for college, focusing on fun and opportunities.
## Netflix Recognition
Netflix’s vice president Heather Tilert calls Salish’s audience ‘undeniable’ and relatable.
## Salish’s Confidence
Salish says she doesn’t consider content creation a job and feels lucky to have opportunities.
## Target Shoot Completion
Salish finishes Target shoot at 3 a.m. with pajamas, gray socks, and no shoes.
## Family’s Next Steps
The family plans to continue building Salish’s brand with more content and trust accounts.
## Key takeaway

Salish Matter, 16, stars in Netflix’s holiday series and runs a skincare brand with her father Jordan Matter.