# Samsung's Switchers Campaign

> Samsung uses relationship therapy to boost phone loyalty with celebrity influencers.
- Title: Samsung's Switchers Campaign · The Hollywood Reporter
- Summary: Samsung uses relationship therapy to boost phone loyalty with celebrity influencers. Samsung's new 'Switchers' campaign features relationship therapists and…
- Keywords: samsung, switchers campaign, couples therapy, the traitors, love island, nfl, phone loyalty, Samsung's, Switchers, Campaign, The Hollywood Reporter
- Source: The Hollywood Reporter — https://hollywoodreporter.com/lifestyle/shopping/galaxy-fold-review-us-open-samsung-phone-campaign-2026-1236725483
- Author: Camila Quimper
- Published: 2026-10-08T17:41:19+00:00
- Read time: 1 min
- Topics: samsung, switchers campaign, couples therapy, the traitors, love island, nfl, phone loyalty
## Samsung's New Campaign
Samsung launched a 'Switchers' campaign featuring relationship therapists and TV stars to explore emotional phone loyalty.
## Celebrity Involvement
Dr. Orna Guralnik of Couples Therapy, The Traitors' Ciara Miller and Dylan Efron, Love Island's Carl Schmidt and Aniya Harvey, and former NFL champions Nick Foles and Clay Matthews join the campaign.
## Campaign Focus
Samsung explores emotional attachments that keep consumers loyal to phones, suggesting familiarity doesn't mean compatibility.
## Key takeaway

Samsung's new 'Switchers' campaign features relationship therapists and TV stars to encourage phone loyalty through emotional connections.