# Santa Monica Film Office Launches

> Santa Monica's new film office targets Hollywood's biggest productions with first-year success.
- Title: Santa Monica Film Office Launches · The Hollywood Reporter
- Summary: Santa Monica's new film office targets Hollywood's biggest productions with first-year success. Santa Monica's film office processed 235 permits in its first…
- Keywords: santa monica, film office, warner bros, nancy meyers, paris paramount, baywatch, film permits, location fees, third street promenade, hollywood, Santa, Monica
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/santa-monica-film-office-shoots-1236695545
- Author: Erik Hayden
- Published: 2026-09-23T18:13:33+00:00
- Read time: 1 min
- Topics: santa monica, film office, warner bros, nancy meyers, paris paramount, baywatch, film permits, location fees, third street promenade, hollywood
## Santa Monica Breaks From L.A.
Santa Monica launched its own film office after a year of separation from Los Angeles.
## Paris Paramount Shoots There
Nancy Meyers' Paris Paramount filmed on Santa Monica's beaches and hotels for a week.
## Budget Sticking Point
The project initially faced a budget ask of $130 million to $150 million with Netflix.
## Film Office Strategy
Santa Monica aims to change its reputation as a difficult and expensive filming location.
## Barbie's Pandemic Impact
Barbie filmed in Santa Monica during the pandemic, including in front of City Hall.
## First Year Data
Santa Monica's film office processed 235 permits, including 21 feature films and 24 TV projects.
## Location Fees Revenue
The film office generated $1.6 million in location fees during its first year.
## Key Projects
Netflix's 13 Going on 30 and Apple TV's The Morning Show filmed scenes in Santa Monica.
## Film Office Structure
Santa Monica's film office has a three-person team under Santa Monica Travel & Tourism.
## Permit Process Change
Filmmakers now work with a single office instead of multiple city agencies.
## Santa Monica's Challenge
Santa Monica faces challenges with pier construction and retail decline in its entertainment district.
## Film Office Goals
Santa Monica aims to become a top filming destination for major productions.
## Key takeaway

Santa Monica's film office processed 235 permits in its first year, including 21 feature films and 24 TV projects, generating $1.6 million in location fees.