# Scooter's Coffee Finds Flavor Balance

> Scooter's coffee chain balances flavor innovation with operational efficiency through signature drinks and barista input.
- Title: Scooter's Coffee Finds Flavor Balance | Shortify
- Summary: Scooter's coffee chain balances flavor innovation with operational efficiency through signature drinks and barista input. Scooter's Coffee launched a…
- Keywords: scooter's, coffee, espresso, licious lineup, barista input, flavor innovation, operational efficiency, menu strategy, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/beverage-trends/scooter-s-coffee-finds-perfect-balance-of-flavor-innovation-operational-efficiency
- Read time: 1 min
- Topics: scooter's, coffee, espresso, licious lineup, barista input, flavor innovation, operational efficiency, menu strategy, food, business
## Scooter's Coffee Innovation
Scooter's Coffee offers 41 syrups and sauces in 688 square foot locations for speedy service.

> Every single inch matters, and we're very mindful of any new ingredients that come into the kiosk
## Signature Drink History
Caramelicious has been Scooter's signature drink for 27 years, accounting for 15% of business.

> It has since been our No. 1 and only signature drink for 27 years and it's done incredibly well
## Licious Lineup Expansion
Scooter's launched six new signature drinks to complement Caramelicious, including Sea Salt Caramelicious.

> We didn't give it just one buddy, we actually gave it six buddies
## Flavor Differentiation
Scooter's introduced fruit-flavored lattes and honeycomb variants to differentiate from competitors.

> We were the first to have a fruit-flavored latte and I hadn't seen a honey version before
## Barista Feedback System
Baristas submit over 1,000 menu ideas via QR code for guest preferences.

> Hey, we really need this kind of latte
## Branded Partnerships
Scooter's partners with Chips Ahoy, Little Debbie, and Sour Patch for flavor inspiration.

> Scooter's continues to innovate its coffee and espresso drinks, partnering with brands like Chips Ahoy cookies, Little Debbie snack cakes, and Sour Patch candies for flavor inspiration
## Consumer Data Approach
Scooter's uses consumer surveys and purchase intent data for new drink concepts.

> We start with just digging through consumer trends, flavor trends, working with our suppliers to hear what their perspectives are and what they're seeing in the industry as opportunities
## Espresso Growth
New signature drinks grew espresso category by 7% in February.

> The new signature drinks were added in February and have grown the espresso category by 7%
## Operational Efficiency
80% of Scooter's 930 locations are drive-thrus with two espresso machines and two blenders.

> About 80% of Scooter's 930 locations are drive thrus
## Coffee Roasting
Scooter's roasts its own arabica coffee beans for medium and dark roast options.

> The Omaha, Nebraska-based chain also takes pride in roasting its own thoughtfully sourced arabica coffee beans
## Licious Lineup Details
Licious Lineup includes chocolate fudge, cinnamon, honeycomb, strawberry shortcake, and turtle flavors.

> The 'Licious Lineup' includes an array of high-appeal flavors like chocolate fudge, cinnamon, honeycomb, strawberry shortcake, and turtle
## Scooter's Recognition
Scooter's earned 2026 Bevvy Award for 'Best Coffee Program'.

> While all that has contributed to Scooter's earning a 2026 Bevvy Award for 'Best Coffee Program,' it's the signature 'Licious Lineup' that differentiated the brand's menu innovation this year
## Key takeaway

Scooter's Coffee launched a 'Licious Lineup' of 7% growth in espresso sales using barista feedback and branded partnerships.