# Scott Colom’s Mississippi Senate Race Turns Viral

> Scott Colom’s viral campaign ads shift Mississippi’s Senate race as he edges out Republican Cindy Hyde-Smith.
- Title: Scott Colom’s Mississippi Senate Race Turns Viral | Shortify
- Summary: Scott Colom’s viral campaign ads shift Mississippi’s Senate race as he edges out Republican Cindy Hyde-Smith.
- Keywords: scott colom, cindy hyde-smith, mississippi senate race, democratic candidate, viral campaign ads, christian faith endorsement, reconstruction era, Vanity Fair
- Source: Vanity Fair — https://vanityfair.com/story/scott-colom-mississippi-senate-race-campaign-ads
- Author: Savannah Walsh
- Published: 2026-11-05T22:37:43.709+00:00
- Read time: 1 min
- Topics: scott colom, cindy hyde-smith, mississippi senate race, democratic candidate, viral campaign ads, christian faith endorsement, reconstruction era
## Viral Campaign Ad Release
Scott Colom’s campaign released a viral ad on October 13 featuring a clip from Cindy Hyde-Smith’s February interview about beef prices.

> Sheee-it. I’d rather pick another senator instead.
## Ad Views and Impact
The ad garnered over 2.8 million views across X, Instagram, and Facebook within 36 hours, surpassing Barack Obama’s endorsement views.
## Sinners Ad Campaign
Colom released a 'Sinators' ad on October 30, casting himself and twin brother Andrew as fictional twins in a 1932 Mississippi Delta film.

> this is a joke!
## AI Controversy
Colom deleted an ad after Mississippi Attorney General Lynn Fitch threatened legal action over an AI-generated image of Hyde-Smith fleeing reporters.
## Senate Majority PAC Support
The Senate Majority PAC announced $1.2 million for Colom’s campaign ad campaign, calling him a competitive candidate.
## Historical Context
Colom would be Mississippi’s first Black senator since the Reconstruction era (1865, 1877) if elected.
## Key takeaway

Scott Colom, a Democrat, leads Cindy Hyde-Smith in Mississippi’s Senate race after viral ads and a Christian faith endorsement.