# Scout Poaches Bronco and Wrangler Owners

> Scout's data shows Bronco and Wrangler owners are booking reservations for its SUV and pickup.
- Title: Scout Poaches Bronco and Wrangler Owners · The Drive
- Summary: Scout's data shows Bronco and Wrangler owners are booking reservations for its SUV and pickup.
- Keywords: scout motors, jeep bronco, ford bronco, f-150, scout traveler, scout terra, The Drive
- Source: The Drive — https://thedrive.com/news/scout-is-poaching-bronco-and-wrangler-owners-this-data-proves-it
- Author: Caleb Jacobs
- Published: 2026-11-12T15:45:00+00:00
- Read time: 1 min
- Topics: scout motors, jeep bronco, ford bronco, f-150, scout traveler, scout terra, cars, technology
## Scout Reservation Data
Scout shows Bronco and Wrangler owners are booking reservations for its SUV and pickup.
## Top Reservation Vehicles
Bronco is number one, followed by Wrangler and F-150 in the top three.
## Reservation Breakdown
212,000 reservations total, 87% gas-assisted Harvester models, 75% Traveler SUV.
## Customer Demographics
Scout targets Bronco, Wrangler, and F-150 owners with electrified off-road vehicles.
## Key takeaway

Scout's 212,000 reservations include 87% gas-assisted Harvester models and 75% Traveler SUV buyers.