# ScrollEd turns textbooks into TikTok feeds

> A startup is betting that students will learn better if educational content scrolls like social media.
- Title: ScrollEd turns textbooks into TikTok feeds · TechCrunch
- Summary: A startup is betting that students will learn better if educational content scrolls like social media. ScrollEd converts textbooks into vertical video feeds…
- Keywords: scrolled, edtech, textbooks, social media, vertical video, startup, techcrunch disrupt, palo alto, utsav gupta, rebecca neff, learning app, turns
- Source: TechCrunch — https://techcrunch.com/2026/09/20/scrolled-wants-to-turn-textbooks-into-tiktok
- Author: Rebecca Bellan
- Published: 2026-09-20T18:00:00+00:00
- Read time: 1 min
- Topics: scrolled, edtech, ai, textbooks, social media, vertical video, startup, techcrunch disrupt, palo alto, utsav gupta, rebecca neff, learning app
## The problem with how we learn
Students have short attention spans and prefer scrolling to reading textbooks. ScrollEd thinks the solution isn't to stop scrolling, but to make textbooks scroll like TikTok.
## How ScrollEd works
The app converts any text file into a vertical feed with AI-generated videos, audio, and text. Swipe up for new topics, swipe sideways to go deeper, and take quizzes at the end.
## Meeting students where they are
Co-founder Utsav Gupta says younger generations only engage with short-form vertical content. ScrollEd makes going deeper as easy as swiping to the next video.

> A short video can make you curious; following that curiosity can mean searching for another explanation or leaving the app.
## The founders' origin story
Utsav Gupta and his wife Rebecca Neff, both Stanford and University of Pennsylvania students, bootstrapped ScrollEd after feeling dissatisfied with doomscrolling before bed.
## Three revenue streams
ScrollEd uses a freemium model with a free consumer feed, paid Pro subscriptions, and annual institutional licenses that include engagement data and lesson progress reports.
## What's next for ScrollEd
The startup is launching its consumer business at TechCrunch Disrupt in October, while building its lesson library and developing pilots with educational institutions.
## The bigger vision
ScrollEd is building infrastructure to let educators assess individual learners and adapt to their needs. The ambition is a social network that's better for you.

> The ambition is a social network that's better for you.
## Key takeaway

ScrollEd converts textbooks into vertical video feeds with AI-generated content and interactive quizzes, meeting students where they already spend their attention.