# Seat CEO: Brand Not Dead Yet

> Seat CEO says VW Group may phase out brand but options remain.
- Title: Seat CEO: Brand Not Dead Yet · Motor1 | Shortify
- Summary: Seat CEO says VW Group may phase out brand but options remain. Seat CEO Markus Haupt says VW Group could phase out Seat but it remains one of several options…
- Keywords: seat, cupra, vw group, markus haupt, volkswagen, spain, mild-hybrid, cars, CEO, Brand, Dead, Motor1
- Source: Motor1 — https://motor1.com/news/811827/seat-ceo-brand-not-dead
- Author: Anthony Alaniz
- Published: 2026-10-13T19:00:00+00:00
- Read time: 1 min
- Topics: seat, cupra, vw group, markus haupt, volkswagen, spain, mild-hybrid, cars
## Seat CEO says brand not dead yet
Seat CEO Markus Haupt says VW Group may phase out Seat but options remain.
## VW Group weighs Seat's future
VW Group is considering multiple scenarios for Seat's future including potential phase-out by 2030.
## Seat receives investment
Seat continues to receive investment with new mild-hybrid models launching next year.
## Regulations impact decision
Haupt says CO2 regulations will make phase-out harder starting 2030 but flexibility exists.

> ‘There's lots of regulation. Now we know that CO2 is playing a big role already, but starting in 2030 it will be even harder. But there can be flexibility, and this could directly impact our decision-making.'
## Seat sales down 2.3% Q3 2026
Seat and Cupra sold 133,700 vehicles in Q3 2026 versus 136,900 in previous quarter.
## What happens next for Seat?
Seat may add mild-hybrid Ibiza and Arona models in 2027 to keep brand alive through 2030.
## Key takeaway

Seat CEO Markus Haupt says VW Group could phase out Seat but it remains one of several options under consideration.