# Selling Your Company: When Every Stroke Counts

> Corporate lawyer Jerome Fogel shares how to maximize company sales with strategic timing and preparation.
- Title: Selling Your Company: When Every Stroke Counts | Shortify
- Summary: Corporate lawyer Jerome Fogel shares how to maximize company sales with strategic timing and preparation. Corporate attorney Jerome Fogel advises…
- Keywords: jerome fogel, fogel & potamianos llp, corporate practice group, sports and entertainment group, middle market business, company sale, mergers and acquisitions, legal 500 us elite, chambers & partners, business, local, Selling
- Source: Los Angeles Business Journal — https://labusinessjournal.com/custom-content/trusted-advisors/selling-your-company-when-every-stroke-counts
- Author: Kelly Garcia
- Published: 2026-11-02T15:39:50+00:00
- Read time: 1 min
- Topics: jerome fogel, fogel & potamianos llp, corporate practice group, sports and entertainment group, middle market business, company sale, mergers and acquisitions, legal 500 us elite, chambers & partners, business, local
## When to Exit Your Company
Business owners should sell when they want to and the market is most favorable.
## Preparing for a Buyer
Buyers seek well-oiled machines with solid financial, operational, and legal foundations.
## Rollover Equity Risks
Sellers may lose value if buyers misrepresent rollover equity's worth before closing.
## Feeney Brothers Case
A $30MM rollover equity became worthless after a buyer took on $2B debt refinancing.
## Three Phases of M&A
M&A transactions progress through unbridled excitement, valley of the shadow of death, and mountaintop arrival.
## 2026 Checklist
Fogel & Potamianos LLP released a 2026 Checklist with 95 items for middle-market companies.
## Key takeaway

Corporate attorney Jerome Fogel advises middle-market business owners to time sales with market conditions and prepare their companies for buyers to avoid transaction pitfalls.