# Sentul Sisters Build Pattushastra > Three Sentul sisters created Malaysia’s first Kanjivaram silk saree brand with no industry background, shop, or plan. - Title: Sentul Sisters Build Pattushastra · Malay Mail | Shortify - Summary: Three Sentul sisters created Malaysia’s first Kanjivaram silk saree brand with no industry background, shop, or plan. Sisters Suvitha, Jeevitha, and Kavitha… - Keywords: suvitha rajasingam, jeevitha rajasingam, kavitha rajasingam, pattushastra, kanjivaram silk sarees, sentul, malaysia, handloom, saree, artisans, kolkata, west bengal - Source: Malay Mail — https://malaymail.com/news/life/2026/10/22/no-industry-background-no-shop-no-plan-b-how-three-sentul-sisters-built-pattushastra-malaysias-pioneer-of-kanjivaram-silk-sarees/240117 - Author: Malay Mail - Published: 2026-10-22T10:01:44+00:00 - Read time: 1 min - Topics: suvitha rajasingam, jeevitha rajasingam, kavitha rajasingam, pattushastra, kanjivaram silk sarees, sentul, malaysia, handloom, saree, artisans, kolkata, west bengal ## No business plan Three Sentul sisters started Pattushastra with no industry contacts, no shop, and no capital. > We are sisters from Sentul, born and bred there, with absolutely no connection to the textile industry and no family background in business ## Founding in 2012 Sisters registered Pattushastra on August 23, 2012, with elder sister Kavitha as advisor. > We are sisters from Sentul, born and bred there, with absolutely no connection to the textile industry and no family background in business ## Consumer frustration Sisters struggled to find affordable authentic Kanjivaram silk sarees for their elder sister’s wedding. > When we were shopping for our elder sister’s wedding, we just couldn’t find genuine Kanjivaram sarees at a fair price, not here, and not even in Singapore ## Bootstrapped from home Sisters ran Pattushastra from home for over a year before securing their first rented shop lot in 2014. > We could not afford a shop, so Pattushastra began from home ## Boutique expansion Sisters moved to their own boutique in Petaling Jaya in 2021 during the pandemic. > It was a significant bet to make during one of the most volatile periods for retail in recent memory ## Artisan partnerships Sisters work directly with master weavers in India to maintain authentic Kanjivaram silk craftsmanship. > Weavers in Kanchipuram, India, work a pure silk saree thread by thread on a traditional wooden handloom ## Social impact Pattushastra’s Artisan Room supports single mothers and women from low-income communities in Kolkata. > Pattushastra’s Artisan Room, which holds a special place in the sisters’ hearts, features hand-painted and handloom cotton sarees made by single mothers and unemployed women from low-income communities in Kolkata ## No mass production Sisters chose not to follow cheaper, faster mass-produced sarees despite market pressures. > We even tried to follow the direction of the market, but we gave up, because we simply could not do it ## Global reach Pattushastra now serves customers in Malaysia, Singapore, Australia, and Canada. > What has scaled more visibly is the customer base itself. It began as a niche, local Indian clientele and now reaches Malay and Chinese customers domestically, as well as buyers as far afield as Singapore, Australia and Canada ## Long-term vision Sisters aim to make Pattushastra synonymous with significant occasions globally. > We aspire to take Pattushastra into the global market, carrying our artisans’ stories with us ## 14 years of growth Pattushastra has grown from home-based business to a global brand in 14 years. > Fourteen years on, the numbers the sisters are willing to put on the business remain deliberately vague ## Global aspirations Sisters want Pattushastra to be the name for significant occasions worldwide. > We aspire to take Pattushastra into the global market, carrying our artisans’ stories with us ## Key takeaway Sisters Suvitha, Jeevitha, and Kavitha Rajasingam founded Pattushastra in 2012 to make authentic Kanjivaram silk sarees accessible without compromising quality.