# Serena Kerrigan's Personal Brand Strategy

> Serena Kerrigan built a dating empire around her face, then left it off her book to reach strangers.
- Title: Serena Kerrigan's Personal Brand Strategy · Inc | Shortify
- Summary: Serena Kerrigan built a dating empire around her face, then left it off her book to reach strangers. Serena Kerrigan separated her personal brand from her…
- Keywords: serena kerrigan, let's fucking date, personal brand, dating show, book strategy, content business, Serena, Kerrigan's, Personal, Brand, Strategy, Inc
- Source: Inc — https://inc.com/nicole-ramirez/serena-kerrigan-personal-brand-strategy-book/91422240
- Read time: 1 min
- Topics: serena kerrigan, let's fucking date, personal brand, dating show, book strategy, content business
## Serena Kerrigan's Strategy
Serena Kerrigan decided early that every project would earn money without relying on a brand writing the check.
## Her Background
Kerrigan has held to this strategy through a live dating show, four card games, a one-woman show, and a Peacock series.
## Her Book Strategy
Her book shows how she learned to separate her brand from her face to reach strangers.
## The Face vs. Brand
Her face on camera is how people found her, but her brand is what she built into products that reach strangers.
## Revenue Model
Kerrigan built her company around revenue no single sponsor controls, a lesson from three and a half years at Refinery29.
## Live Dating Show
Her Instagram Live dating show started during lockdown as a way to pass time with a team and graphics package.
## Bumble Sponsorship
Bumble sponsored a month of episodes, and she treated it as one revenue line while building others.
## Key Quote
Content is a business, and every project you do, if it’s not making money, then why are you doing it?

> Content is a business, and every project you do, if it’s not making money, then why are you doing it?
## Key takeaway

Serena Kerrigan separated her personal brand from her face to build products that reach strangers.