# Serena Williams Kevin Durant Aaron Rodgers Business Playbook

> Serena Williams, Kevin Durant, and Aaron Rodgers use sports wealth to build business ventures beyond sports.
- Title: Serena Williams Kevin Durant Aaron Rodgers Business Playbook
- Summary: Serena Williams, Kevin Durant, and Aaron Rodgers use sports wealth to build business ventures beyond sports.
- Keywords: serena williams, kevin durant, aaron rodgers, serena ventures, starfire ventures, masterclass, tonal, impossible foods, noom, Serena, Williams, Kevin
- Source: Inc — https://inc.com/stacey-mickles/serena-williams-kevin-durant-and-aaron-rodgers-have-a-business-playbook-beyond-sports/91421306
- Read time: 1 min
- Topics: serena williams, kevin durant, aaron rodgers, serena ventures, starfire ventures, masterclass, tonal, impossible foods, noom
## Serena Williams' Business Evolution
Serena Williams rebranded her investment firm from Serena Ventures to Starfire Ventures in 2014.

> Maybe the best word to describe what I’m up to is evolution
## Williams' Investment Portfolio
Williams' portfolio includes MasterClass, Tonal, Impossible Foods, and Noom.
## Kevin Durant and Aaron Rodgers
NBA star Kevin Durant and former NFL MVP Aaron Rodgers are among athletes building investment portfolios.
## Athletes' Business Shift
Athletes use wealth, networks, and personal brands to create opportunities beyond retirement.
## Investment Strategy
Williams transitioned from tennis to business, emphasizing evolution in her career path.
## Business Playbook Beyond Sports
These athletes invest in companies across industries, extending their influence beyond sports careers.
## Key takeaway

Serena Williams, Kevin Durant, and Aaron Rodgers invest in companies like MasterClass and Tonal beyond their sports careers.