# Shamrock Takes Majority Stake In Saylor

> Shamrock Capital acquires majority stake in social agency Saylor, merging it with gaming firm Mutiny.
- Title: Shamrock Takes Majority Stake In Saylor · Adweek | Shortify
- Summary: Shamrock Capital acquires majority stake in social agency Saylor, merging it with gaming firm Mutiny. Shamrock Capital now owns majority stake in Saylor…
- Keywords: shamrock capital, saylor, mutiny, gaming agency, creative agency, social-first agency, adweek, fintech, hospitality, packaged goods, tech, auto
- Source: Adweek — https://adweek.com/agencies/shamrock-saylor-mutiny-agency-social
- Author: Mark Stenberg
- Published: 2026-09-30T12:00:00+00:00
- Read time: 1 min
- Topics: shamrock capital, saylor, mutiny, gaming agency, creative agency, social-first agency, adweek, fintech, hospitality, packaged goods, tech, auto
## Shamrock Invests In Saylor
Shamrock Capital made an eight-figure investment in the social-first agency Saylor, giving Shamrock a majority ownership stake in the five-year-old company.
## Saylor Merges With Mutiny
Once the deal closes, Saylor will merge with Mutiny, a gaming-focused creative agency already in the Shamrock portfolio.
## Trowbridge On Brand Fandom
Brand fandom has become a need-state, not a nice-to-have, said Saylor founder Will Trowbridge.

> Brand fandom has become a need-state, not a nice-to-have
## New Leadership Structure
Trowbridge will lead the combined company, with Mutiny becoming Saylor's dedicated gaming division and Mutiny CEO Geordie Larratt-Smith as chief commercial officer.
## Saylor's Growth Strategy
Saylor grew quickly without institutional capital, with revenue rising 75% from 2024 to 2025 and clients including Netflix, Disney, Paramount+, Hilton, CarMax, and Tubi.
## Gaming Division Benefits
For Mutiny, access to Fleet's creator network is a major draw as creators become a priority for nearly every gaming property.
## Key takeaway

Shamrock Capital now owns majority stake in Saylor, merging it with gaming agency Mutiny to create integrated creative company for brands seeking real fans.