# Shaq Footwear Launches Shareef Collection

> Shaq's new Shareef by SHAQ sneakers debut at ComplexCon with skate-inspired designs.
- Title: Shaq Footwear Launches Shareef Collection · Complex | Shortify
- Summary: Shaq's new Shareef by SHAQ sneakers debut at ComplexCon with skate-inspired designs. Shaq Footwear launched Shareef by SHAQ sneakers at ComplexCon 2026…
- Keywords: shaq footwear, shareef by shaq, seahawks, nfl, complexcon, sneakers, skate culture, nba championships, culture, music, Shaq, Footwear
- Source: Complex — https://complex.com/sneakers/a/josephturuseta/shaq-footwear-shareef-sneaker-line
- Published: 2026-10-16T16:12:13.624+00:00
- Read time: 1 min
- Topics: shaq footwear, shareef by shaq, seahawks, nfl, complexcon, sneakers, skate culture, nba championships, culture, music
## Shaq Brand History
Shaq Footwear started with Shaquille O'Neal's goal to make affordable footwear for families.
## Shareef Collection Launch
Reef O'Neal unveiled skate-inspired Shareef by SHAQ sneakers at New York Fashion Week.
## Shareef Collection Details
The zip-up model features four-button shroud honoring Reef's heart surgery and Shaq's four NBA championships.
## ComplexCon 2026 Launch
Shareef by SHAQ launched with 300 pairs at ComplexCon 2026 in Los Angeles.
## Key takeaway

Shaq Footwear launched Shareef by SHAQ sneakers at ComplexCon 2026, featuring skate-inspired silhouettes with a tribute to Reef's heart surgery and Shaq's NBA championships.