# Shopify Stock Drops 10% But Still Worth Holding

> Shopify shares fell 10% in a month but remain a strong long-term investment with major brands sticking around.
- Title: Shopify Stock Drops 10% But Still Worth Holding | Shortify
- Summary: Shopify shares fell 10% in a month but remain a strong long-term investment with major brands sticking around.
- Keywords: shopify, stock, merchants, revenue, e-commerce, growth, The Motley Fool
- Source: The Motley Fool — https://fool.com/investing/2026/11/09/shopify-is-down-10-in-1-month-heres-why-id-still-b
- Author: John Ballard
- Published: 2026-11-10T00:00:00+00:00
- Read time: 1 min
- Topics: shopify, stock, merchants, revenue, e-commerce, growth, finance, money
## Shopify Stock Drops
Shopify shares fell 10% in a month after missing Wall Street's expectations.
## Why Shopify Stays Competitive
Shopify bundles stores, payments, and financing to keep merchants loyal.
## Major Brands Stick With Shopify
Alice + Olivia, Lululemon, and Balmain moved to Shopify after starting with Shop Pay.
## Shopify Capital Loans
Shopify purchased $1.5 billion in merchant loans in Q3, up from $1 billion a year earlier.
## Gross Merchandise Volume
Shopify handled $119 billion in GMV for merchants in Q3, up 29% from a year earlier.
## Long-Term Growth Potential
Shopify has less than 10% of global e-commerce with years of growth ahead.
## Key takeaway

Shopify's stock dropped 10% in a month after missing Wall Street expectations but still holds value due to its sticky merchant relationships and growth potential.