# Sierra launches Poppy 1.0 for AI shopping agents

> Sierra's Personal Agent Protocol sets standards for how AI agents interact with online stores. Shopify, Meta and over 100 companies have signed on.
- Title: Sierra launches Poppy 1.0 for AI shopping agents | Shortify
- Summary: Sierra's Personal Agent Protocol sets standards for how AI agents interact with online stores. Shopify, Meta and over 100 companies have signed on.
- Keywords: sierra, poppy, personal agent protocol, shopify, meta muse, ai agents, bret taylor, The Next Web
- Source: The Next Web — https://thenextweb.com/news/sierra-poppy-1-0-shopify-meta-muse-personal-agents
- Author: Ana Maria Constantin
- Published: 2026-11-13T18:37:45+00:00
- Read time: 1 min
- Topics: sierra, poppy, personal agent protocol, shopify, meta muse, ai agents, bret taylor, technology, startups
## Sierra launches Poppy 1.0 standard
Sierra released version 1.0 of Personal Agent Protocol, or Poppy, a standard for how personal AI agents deal with companies. Shopify has switched it on for every store on its platform.
## How Poppy works with customers
Poppy lets a company tell a visiting AI agent who it is talking to and what it is allowed to do, such as check an order or book a flight.
## Over 100 companies now signed up
Meta's Muse agent, which more than 10 million people have set up, now looks for Poppy first on every site it visits.More than 100 companies have joined, including Delta Air Lines, Intuit, Salesforce and Zoom.
## Key takeaway

Sierra released Poppy 1.0, a standard letting AI agents access company systems with customer permission. Shopify enabled it for all stores and Meta's Muse agent now checks for it first.