# Silicon Valley adopts Trump's 'super intelligence' rebrand

> Musk, Benioff, Huang and Nadella have all switched to calling AI 'super intelligence' after Trump declared the old term unacceptable.
- Title: Silicon Valley adopts Trump's 'super intelligence' rebrand
- Summary: Musk, Benioff, Huang and Nadella have all switched to calling AI 'super intelligence' after Trump declared the old term unacceptable. Silicon Valley…
- Keywords: donald trump, elon musk, marc benioff, jensen huang, satya nadella, artificial intelligence, super intelligence, silicon valley, salesforce, nvidia, microsoft, spacex
- Source: The Verge — https://theverge.com/ai-artificial-intelligence/1009406/silicon-valley-is-falling-in-line-with-trumps-attempt-to-rename-ai
- Author: Terrence O'Brien
- Published: 2026-10-11T18:33:56+00:00
- Read time: 1 min
- Topics: donald trump, elon musk, marc benioff, jensen huang, satya nadella, artificial intelligence, super intelligence, silicon valley, salesforce, nvidia, microsoft, spacex
## Trump declares war on the term AI
President Donald Trump announced plans to rebrand artificial intelligence as super intelligence. The White House declared anyone using the term artificial intelligence rather than super intelligence the enemy.

> The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!
## Tech leaders quickly fall in line
Elon Musk promised to rename SpaceX AI to SpaceX SI. Marc Benioff announced Salesforce would rename AIForce to SIForce. Jensen Huang attended the summit and committed Nvidia to one billion dollars in super intelligence research.
## Microsoft's Nadella joins the rebrand
Satya Nadella attended the AI summit alongside Mark Zuckerberg, Sundar Pichai, Jeff Bezos, Dario Amodei and Musk.In a post about building an emergency brake for AI, Nadella repeatedly referred to the technology as super intelligence.
## Silicon Valley seeks Trump's favor
During Trump's second term, Silicon Valley has repeatedly tried to ingratiate itself with the administration after having a much more contentious relationship during his first term.
## Key takeaway

Silicon Valley executives are adopting Trump's preferred term 'super intelligence' instead of AI after he declared the traditional term unacceptable.