# Slow Ventures Backs 3 Creators in $64M Creator Fund

> Slow Ventures invests $1.5m-$3m in niche creators for trust-driven growth.
- Title: Slow Ventures Backs 3 Creators in $64M Creator Fund · Adweek
- Summary: Slow Ventures invests $1.5m-$3m in niche creators for trust-driven growth. Slow Ventures funds three creators in its $64m Creator Fund to build trust in…
- Keywords: slow ventures, creator economy, erins mcgoff, will lasry, kyle lee, creator fund, nfl, trust, monetization, career advice, textile manufacturing, Slow
- Source: Adweek — https://adweek.com/dealroom/slow-ventures-invests-creators
- Author: Mark Stenberg
- Published: 2026-09-30T23:00:00+00:00
- Read time: 2 min
- Topics: slow ventures, creator economy, erins mcgoff, will lasry, kyle lee, creator fund, nfl, ai, trust, monetization, career advice, textile manufacturing
## Slow Ventures Unveils New Investments
Slow Ventures announced three equity investments in creators: Erin McGoff, Will Lasry, and Kyle Lee.
## Investments Range $1m-$3m
McGoff received $1.5 million, Lasry raised $2.5 million, and Kyle Lee's investment fell within the $1 million to $3 million range.
## Investments Not All New
Kyle Lee raised funds in 2025, while McGoff and Lasry raised this spring and summer.
## Total Creator Fund Investments
Slow now has seven completed investments, two in progress, and expects to back roughly 20 creators total.
## Creator Fund Details
The $64 million Slow Ventures Creator Fund debuted in February 2025, representing one of the largest institutional investments in the creator economy.
## Creator Economy Maturity
The creator economy has matured with more consumer attention, marketing budgets, and interest from traditional media operations.
## Creator Business Model
Creator businesses are small, centered around one person, and prioritize financial discipline for survival.
## Slow's Investment Strategy
Slow invests in holding companies launched by creators, taking equity stakes of 15% to 20% without board seats or performance KPIs.
## Creator Ecosystem Focus
Slow targets niche creators who are authorities in specific spaces, not mass-market creators.
## Slow's Cult Strategy
Slow believes niche creators form 'cults' with deep relationships that give them an advantage in launching businesses.
## McGoff, Lasry, and Lee
McGoff provides career advice for Gen Z professionals, while Lasry and Lee apply creator perspectives to textile manufacturing and commercial fishing.
## Monetization Approach
Creators monetize through advertising and sponsorships but prioritize broader commercial goals over audience engagement.
## AI and Trust
Slow believes trust and community are more valuable than products as AI fragments the consumer journey.
## Investment Returns
Slow expects lower returns than tech startups but higher likelihood of success due to existing audiences and revenue.
## Future of Investments
Slow plans to deploy its $64 million over two to three years, with results taking years to materialize.
## Creator Economy Trend
The model shows institutional investors can successfully invest in creators as the next wave of influential businesses starts with single creators.
## Key takeaway

Slow Ventures funds three creators in its $64m Creator Fund to build trust in specialized markets as AI fragments consumer trust.