# Snap hires Robert Downey Jr. to pitch Specs AR glasses

> The Iron Man actor becomes Chief Customer Experience Officer for Snap's new augmented reality glasses, appearing in promotional videos.
- Title: Snap hires Robert Downey Jr. to pitch Specs AR glasses
- Summary: The Iron Man actor becomes Chief Customer Experience Officer for Snap's new augmented reality glasses, appearing in promotional videos. Snap has hired Robert…
- Keywords: snap, robert downey jr, specs, ar glasses, augmented reality, brand ambassador, technology, culture, hires, Robert, Downey, pitch
- Source: The Verge — https://theverge.com/tech/1014869/snap-specs-robert-downey-jr
- Author: Jay Peters
- Published: 2026-10-20T20:32:09+00:00
- Read time: 1 min
- Topics: snap, robert downey jr, specs, ar glasses, augmented reality, brand ambassador, technology, culture
## Downey joins Snap as Specs ambassador
Snap has hired Robert Downey Jr. as Chief Customer Experience Officer for its Specs AR glasses. He appears in promotional videos showcasing the device's capabilities.
## Videos show Specs in action
Downey demonstrates Specs helping with a golf putt, practicing art, and watching an MMA match in bed. In one video he dumps Meta smart glasses into a trash bin.
## Downey sold on the technology
Downey says he has tested wearable tech for twenty years and was largely unimpressed until Specs. He was absolutely sold on Specs within forty seconds.

> Having tested practically every wearable tech that's come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds.
## Specs launches this fall at two thousand one hundred ninety five dollars
Snap's Specs AR glasses are available for pre-order now and will launch this fall. They cost two thousand one hundred ninety five dollars. Imogen Heap and Jimmy Butler also promote the device.
## Key takeaway

Snap has hired Robert Downey Jr. as Chief Customer Experience Officer to promote its Specs AR glasses, which launch this fall at two thousand one hundred ninety five dollars.