# Snap launches $2,195 Specs AR glasses with AI assistant

> Evan Spiegel unveils standalone AR glasses designed to be a wearable computer, not just AI-powered camera specs.
- Title: Snap launches $2,195 Specs AR glasses with AI assistant
- Summary: Evan Spiegel unveils standalone AR glasses designed to be a wearable computer, not just AI-powered camera specs. Snap's $2,195 Specs are standalone AR…
- Keywords: snap, specs, evan spiegel, ar glasses, augmented reality, specs intelligence, wearable computer, hand tracking, shopify, imogen heap, nba, wnba
- Source: Engadget — https://engadget.com/2260114/snap-specs-launch-live-blog-evan-spiegel-keynote
- Author: Karissa Bell
- Published: 2026-09-16T15:00:00+00:00
- Read time: 2 min
- Topics: snap, specs, evan spiegel, ar glasses, augmented reality, specs intelligence, wearable computer, hand tracking, shopify, imogen heap, nba, wnba
## Snap officially launches Specs
The $2,195 AR glasses are finally here after an initial reveal at Augmented World Expo earlier this year.
## A wearable computer, not AI glasses
Spiegel says Specs are designed to accompany you throughout your day and make you less dependent on your phone.
## Computers should empower us
Spiegel says computers should make us more important, not less. He also took a subtle dig at Meta's metaverse vision.

> Computers should make us more important, not less.
## Instinctual computing is the goal
Snap calls its approach instinctual computing because the glasses are meant to be intuitive to use.
## Specs Intelligence is the AI brain
Specs Intelligence is Snap's AI assistant that provides reminders, contextual info, and timely updates. It has standalone desktop and mobile apps too.

> Specs aren't just AR glasses... Specs are part of an intelligent system called Specs Intelligence.
## Hand tracking, no wristband needed
Spiegel showed there's nothing on his wrist during the demo, a dig at Meta's wristband controller for its display glasses.
## Palm menu and finger snaps
You access the main menu from your palm. You can send a Snapchat pic by opening the camera and snapping your fingers.
## Video calls with AR effects
Spiegel called Snapchat cofounder Bobby Murphy on his glasses. The video call was filled with Snapchat AR effects.
## YouTube browsing on your glasses
Spiegel browsed YouTube via Specs and played a video, showing how you can move and resize the window.
## Shopify catalog in AR
Snap partnered with Shopify to make their entire catalog available in AR, making it easier to visualize products before buying.
## Enterprise partners join in
Salesforce and AWS are early enterprise partners. Snap is also working with Nvidia on bringing AI agents to Specs.
## NBA and WNBA basketball training
An AR app built with the NBA and WNBA helps you practice basketball shots with AR guidance.
## AR drawing and tracing
Spiegel demonstrated tracing an AR alien onto paper, showing how Specs can help you do things in the real world.
## Constellation visualization for stargazers
Specs can help visualize constellations in the night sky, though it feels more gimmicky than practical.
## Harry Potter experience coming
A Harry Potter experience lets you get a Hogwarts acceptance letter via AR owl, pick a wand, and practice spells with AR effects.
## Charging case with cellular
Snap is introducing a dedicated charging and connectivity case. Verizon is the first US partner, with UK and France support too.
## LA demo experience opens October 1
Starting October 1, Specs is opening a first look experience in LA where people can demo the glasses for themselves.
## Imogen Heap's spatial instruments
Musician Imogen Heap closed the keynote by improvising music using Specs, manipulating AR elements with hand gestures and head movements.

> I know people make fun of how Specs look but Imogen makes them look cool.
## Key takeaway

Snap's $2,195 Specs are standalone AR glasses with hand-tracking controls, an AI assistant called Specs Intelligence, and apps for shopping, entertainment, and enterprise use.