# Snooze hires new COO as it nears 70 restaurants

> Snooze appoints new COO to scale operations as it approaches 70 locations.
- Title: Snooze hires new COO as it nears 70 restaurants | Shortify
- Summary: Snooze appoints new COO to scale operations as it approaches 70 locations. Snooze appoints Amy Hom as COO to boost growth after nearing 70 restaurants.
- Keywords: snooze, coo, 70 restaurants, josh kern, amy hom, brunch, casual dining, food, business, hires, nears, restaurants
- Source: Nation's Restaurant News — https://nrn.com/casual-dining/snooze-an-a-m-eatery-brings-on-new-coo-as-it-closes-in-on-70-restaurants
- Read time: 1 min
- Topics: snooze, am, coo, 70 restaurants, josh kern, amy hom, brunch, casual dining, food, business
## Snooze appoints new COO
Snooze hired Amy Hom as COO last month after CEO Josh Kern joined in October 2025.
## Snooze nears 70 locations
Snooze is approaching 70 restaurants as it expands in the brunch category.
## Leadership changes in 2025
Snooze made two major executive changes in 2025 after hiring Josh Kern as CEO.
## Brunch category growth
Snooze's sales growth has slowed compared to category leader First Watch's forecasted 71% growth.
## 2027 expansion plans
Snooze plans to open six or seven new restaurants in 2027, likely in Phoenix and California.
## Kern on growth trajectory
Kern said Snooze is 'back on a growth trajectory' after slowing down for a while.

> Snooze is 'back on a growth trajectory' after slowing down for a while
## Hom's priorities
Hom prioritizes listening to team members, execution, and creative innovation.
## Industry nimbleness
Hom said the industry requires extreme nimbleness to keep up with changing guest demands.
## Beverage platform shakeup
Snooze is relaunching its mimosas program after adding cocktails years ago.
## Competition from coffee chains
Snooze competes with drive-thru coffee chains like Dutch Bros for morning customers.
## Waitlist challenge
Snooze's waitlist is a key challenge as it faces competition for busy customers.
## Snooze's growth strategy
Snooze focuses on consistent operations to earn the right to open new restaurants.
## Key takeaway

Snooze appoints Amy Hom as COO to boost growth after nearing 70 restaurants.