# Sohu.com Q3 2026 Earnings Report

> Sohu.com reports 26% revenue drop as gaming segment declines amid AI competition.
- Title: Sohu.com Q3 2026 Earnings Report · The Motley Fool | Shortify
- Summary: Sohu.com reports 26% revenue drop as gaming segment declines amid AI competition.
- Keywords: sohu, q3 2026, earnings call, online gaming, marketing services, net loss, advertising revenue, ai dramas, share repurchase, The Motley Fool
- Source: The Motley Fool — https://fool.com/earnings/call-transcripts/2026/11/09/sohucom-sohu-q3-2026-earnings-call-transcript
- Author: Motley Fool Transcribing
- Published: 2026-11-09T18:08:57+00:00
- Read time: 1 min
- Topics: sohu, q3 2026, earnings call, online gaming, marketing services, net loss, advertising revenue, ai dramas, share repurchase, finance, money
## Q3 2026 Results
Sohu.com reported total revenues of $133 million, a 26% year-over-year decline.
## Online Gaming Segment
Online game revenues fell 30% year-over-year to $114 million due to mature titles declining.
## Marketing Services
Marketing services revenue grew 10% year-over-year to $15 million with auto industry contributing 42%.
## Financial Performance
GAAP net loss of $15 million compared to $9 million net income in Q3 2025.
## Share Repurchase
Sohu repurchased 10.1 million ADS shares for $134 million as of Nov. 5, 2026.
## Q4 Guidance
Marketing services revenue expected to decrease 18%-24% annually with online games projected at $111-$121 million.
## AI Competition
AI dramas are taking 2+ hours daily from users, impacting gaming engagement.
## Ad Revenue Shift
Auto industry now accounts for 42% of marketing services revenue in Q3 2026.
## Q4 Advertising Outlook
Q4 advertising is weaker than Q3 due to seasonal e-commerce activity decline.
## Tao's Physics Class
Tao's Physics Class completed 300 live sessions for its fifth anniversary.
## Gaming Strategy
Sohu is transitioning games to 'lighter weight' formats to reduce user time burdens.
## Share Repurchase Status
Sohu has $16 million remaining in its $150 million share repurchase authorization.
## Q4 Financial Outlook
Net loss expected to rise to $17-$27 million for Q4 2026.
## AI Drama Impact
AI dramas compete with gaming for user time, taking 2+ hours daily.
## Q4 Advertising Weakness
Q4 advertising is weaker than Q3 due to reduced e-commerce activity.
## Q4 Guidance Details
Online game revenue expected to decrease 8%-1% annually with marketing services down 6%-13% quarterly.
## Key takeaway

Sohu.com reported a $15 million GAAP net loss for Q3 2026 with 26% year-over-year revenue decline driven by 30% drop in online gaming segment.