# Sony Launches Tamil Entertainment Channel

> Sony Vizha debuts October 19 with Tamil Idol and Celebrity MasterChef Tamil.
- Title: Sony Launches Tamil Entertainment Channel · The Economic Times
- Summary: Sony Vizha debuts October 19 with Tamil Idol and Celebrity MasterChef Tamil. Sony Pictures Networks India launches Tamil general entertainment channel Sony…
- Keywords: sony vizha, tamil idol, celebrity masterchef tamil, samantha ruth prabhu, a r rahman, tamil entertainment, sony pictures networks india, Sony, Launches, Tamil, Entertainment, Channel
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/media/entertainment/sony-to-launch-tamil-gec-on-october-19-with-celebrity-masterchef-tamil-tamil-idol/articleshow/134428250.cms
- Author: ET Bureau
- Published: 2026-09-23T07:11:00+00:00
- Read time: 1 min
- Topics: sony vizha, tamil idol, celebrity masterchef tamil, samantha ruth prabhu, a r rahman, tamil entertainment, sony pictures networks india
## Sony Vizha Launch
Sony Pictures Networks India launches Tamil general entertainment channel Sony Vizha on October 19.
## Channel Focus
Channel celebrates Tamil Nadu's culture through food, music and celebrations.
## Flagship Shows
Features Celebrity MasterChef Tamil with Samantha Ruth Prabhu and Tamil Idol with A.R. Rahman.
## Brand Promise
Ithu Namma Vibe: celebrating Tamil Nadu's contemporary culture and traditions.
## Launch Date
Sony Vizha goes on air October 19 at 8 pm in 2026.
## What Happens Next
Channel targets fresh entertainment for Tamil audiences across generations.
## Key takeaway

Sony Pictures Networks India launches Tamil general entertainment channel Sony Vizha on October 19 featuring Tamil Idol and Celebrity MasterChef Tamil.