# Sony Marathi Signs 13 Brands for Game Show

> Sony Marathi secures 13 brand partners for Madhuri Dixit's 'Kon Honar Crorepati' game show.
- Title: Sony Marathi Signs 13 Brands for Game Show | Shortify
- Summary: Sony Marathi secures 13 brand partners for Madhuri Dixit's 'Kon Honar Crorepati' game show. Sony Marathi has partnered with 13 brands including ChatGPT and…
- Keywords: sony marathi, madhuri dixit, kon honar crorepati, brand partners, game show, technology, jewellery, fmcg, clean energy, travel, financial services, openai
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/media/entertainment/sony-marathi-ropes-in-13-brand-partners-for-kon-honar-crorepati-hosted-by-madhuri-dixit/articleshow/134849378.cms
- Author: ET Bureau
- Published: 2026-10-10T07:01:00+00:00
- Read time: 1 min
- Topics: sony marathi, madhuri dixit, kon honar crorepati, brand partners, game show, technology, jewellery, fmcg, clean energy, travel, financial services, openai
## Sony Marathi Hosts New Game Show
Madhuri Dixit will host Sony Marathi's upcoming game show Kon Honar Crorepati starting October 12, 2026.
## 13 Brand Partners Announced
Sony Marathi has onboarded 13 brand partners across technology, jewellery, FMCG, clean energy, travel and financial services for Kon Honar Crorepati.
## Co-Presenting Sponsors
ChatGPT and PNG Jewellers are co-presenting sponsors for Kon Honar Crorepati, while Fortune+ Soyabean Oil, Avaada, Yas Island Abu Dhabi and SMFG India Credit are co-powered-by partners.
## Special Partners
Cotton King, Nirma Salt, Vikram Tea, Joy Personal Care and Sunder Super Coconut Cookies are special partners for Kon Honar Crorepati.
## Brand Partnership Goals
Brands aim to move beyond visibility and integrate with content and audience experiences through Kon Honar Crorepati.
## Premiere Date
Kon Honar Crorepati premieres on October 12, 2026, airing Monday to Saturday at 9 pm on Sony Marathi and Sony LIV.
## Key takeaway

Sony Marathi has partnered with 13 brands including ChatGPT and PNG Jewellers for Madhuri Dixit's new game show 'Kon Honar Crorepati' premiering October 12, 2026.