# Sony Music Latin Partners With K Music

> Sony Music Latin partners with K Music to boost Música Mexicana's global growth.
- Title: Sony Music Latin Partners With K Music · Billboard | Shortify
- Summary: Sony Music Latin partners with K Music to boost Música Mexicana's global growth. sony music latin, k music, música mexicana · reported by Billboard.
- Keywords: sony music latin, k music, música mexicana, luis r. conríquez, freddy becerra, leonardo soto, regional mexican music, Sony, Music, Latin, Partners, Billboard
- Source: Billboard — https://billboard.com/pro/sony-music-luis-r-conriquez-label-musica-mexicana
- Author: Sigal Ratner-Arias
- Published: 2026-09-24T14:00:00+00:00
- Read time: 1 min
- Topics: sony music latin, k music, música mexicana, luis r. conríquez, freddy becerra, leonardo soto, regional mexican music
## New Partnership Announcement
Sony Music Latin signed an agreement with K Music, founded by Freddy Becerra, Leonardo Soto and Luis R. Conríquez, on Thursday (Sept. 24).
## K Music's Role in Música Mexicana
K Music, launched in 2019 in Riverside, Calif., has promoted regional Mexican music and driven its global expansion since its inception.
## Luis R. Conríquez's Impact
Conríquez, a top-streamed artist in Música Mexicana, has released No. 1 hits on Billboard's Regional Mexican Airplay chart including 'JGL' with La Adictiva.
## Sony Music Latin's Vision
Sony Music Latin president Alex Gallardo stated the partnership will mark a milestone in Mexican music and provide a platform for global growth.
## K Music's Future Plans
K Music aims to expand beyond Mexican and Latin markets, positioning itself as a global music leader with diverse international projects.
## K Music's Growth Strategy
K Music grew exponentially through audience engagement, executive talent and artist trust, with plans to partner with Sony Music Latin by 2026 for continued cultural leadership.
## Key takeaway

Sony Music Latin partners with K Music to drive Música Mexicana's expansion and global reach.