# Sony Music UK Hires Jack Fryer

> Sony Music UK appoints Jack Fryer to lead catalog, digital media and sync teams.
- Title: Sony Music UK Hires Jack Fryer · Music Business Worldwide
- Summary: Sony Music UK appoints Jack Fryer to lead catalog, digital media and sync teams. Sony Music UK hired Jack Fryer from Universal Music to lead its catalog…
- Keywords: sony music uk, jack fryer, universal music, catalog, digital media, sync, sony music entertainment, universal music uk, azi eftekhari, the square, emeli sandé, swedish house mafia
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/sony-music-uk-hires-jack-fryer-from-universal-music-as-president-of-catalogue-digital-media-and-sync
- Published: 2026-10-05T09:59:37+00:00
- Read time: 1 min
- Topics: sony music uk, jack fryer, universal music, catalog, digital media, sync, sony music entertainment, universal music uk, azi eftekhari, the square, emeli sandé, swedish house mafia
## Sony Music UK hires Jack Fryer
Sony Music UK hired Jack Fryer from Universal Music to lead its catalog, digital media and sync teams effective immediately.
## Fryer reports to Azi Eftekhari
Fryer reports to Sony Music UK’s Chief Operating Officer Azi Eftekhari.
## Unified strategy for artists
Sony Music UK says the role creates a unified offer to help artists unlock creative and commercial opportunities.
## Eftekhari praises Fryer
Eftekhari called Fryer a hugely experienced executive with creative instinct and commercial nous.
## Fryer's vision
Fryer wants to build teams that make a real difference for artists, calling other efforts noise.

> I am obsessed with the evolution of the modern record company. I want to build teams with the kinds of skills that can genuinely make the difference for the artists we work with. The rest is noise as far as I’m concerned.
## Fryer's background
Fryer spent over a decade at Universal Music in senior strategy roles, including as head of insight at EMI Records.
## Eftekhari's background
Eftekhari was Co-President of Universal Music UK’s catalog division from 2022 to 2024, overseeing artists like The Beatles and Amy Winehouse.
## Key takeaway

Sony Music UK hired Jack Fryer from Universal Music to lead its catalog, digital media and sync teams effective immediately.