# Sony trolls Zuckerberg with Meta ad for Social Reckoning

> Sony's new film about Facebook runs an ad on Instagram mocking Meta's refusal to fact-check political ads, and Meta has not removed it.
- Title: Sony trolls Zuckerberg with Meta ad for Social Reckoning
- Summary: Sony's new film about Facebook runs an ad on Instagram mocking Meta's refusal to fact-check political ads, and Meta has not removed it. Sony Pictures is…
- Keywords: the social reckoning, sony pictures, mark zuckerberg, meta, instagram, aaron sorkin, fact-checking, facebook, Sony, trolls, Zuckerberg, Social
- Source: Fortune — https://fortune.com/2026/10/09/social-reckoning-ad-mark-zuckerberg-instagram-meta-fact-check-sony
- Author: Andrew McGowan
- Read time: 1 min
- Topics: the social reckoning, sony pictures, mark zuckerberg, meta, instagram, aaron sorkin, fact-checking, facebook
## Sony's new film opens with a jab
Aaron Sorkin's The Social Reckoning opened in U.S.theaters October ninth.Sony Pictures is promoting it with an ad running on Meta's own platforms that takes a direct shot at Meta CEO Mark Zuckerberg, the film's antagonist.
## The ad's punchline targets Meta's policies
The ad shows Jeremy Strong as Zuckerberg looking puzzled while text reads: Mark Zuckerberg will LOVE The Social Reckoning asterisk. The asterisk reveals: Instagram doesn't fact-check most ads. Why should we?

> Instagram doesn't fact-check most ads. Why should we?
## Zuckerberg has criticized Sorkin before
Zuckerberg said in a two thousand fourteen public Q and A that the makers of two thousand ten's The Social Network got details right but made up stuff he found hurtful, including the suggestion he…

> just kind of made up a bunch of stuff that I found kind of hurtful
## The film centers on Facebook's recent turmoil
The Social Reckoning is told largely from the perspective of Frances Haugen, the former Facebook product manager who in two thousand twenty-one leaked tens of thousands of pages of internal documents showing the company was…
## Meta has not removed the provocative ad
The ad was posted as a reel on the film's Instagram page a week ago with the caption: Let's see how long it takes them to take this down.

> Let's see how long it takes them to take this down
## Key takeaway

Sony Pictures is running an ad for Aaron Sorkin's The Social Reckoning on Meta's platforms that mocks Mark Zuckerberg and Meta's fact-checking policies, and Meta has not taken it down.