# Sorkin Hard Sell for Eisenberg

> Sorkin's hard sell to get Eisenberg back as Zuckerberg.
- Title: Sorkin Hard Sell for Eisenberg · AV Club | Shortify
- Summary: Sorkin's hard sell to get Eisenberg back as Zuckerberg. Sorkin spent three days convincing Eisenberg to return as Zuckerberg despite his lack of interest in…
- Keywords: aaron sorkin, jesse einsteinberg, social network, social reckoning, mark zuckerberg, oscar nominee, broadway plays, entertainment, culture, Sorkin, Hard, Sell
- Source: AV Club — https://avclub.com/aaron-sorkin-jesse-eisenberg-zuckerberg-hard-sell
- Read time: 1 min
- Topics: aaron sorkin, jesse einsteinberg, social network, social reckoning, mark zuckerberg, oscar nominee, broadway plays, entertainment, culture
## Eisenberg's early refusal
Eisenberg began saying he wasn't interested in returning as Zuckerberg months before Sorkin's Social Reckoning entered formal development.
## Sorkin's three-day effort
Sorkin spent three full days trying to break through Eisenberg's stockpiles of reserve and lack of desire to be stuck with this techbro albatross.
## Sorkin's self-written outline
Sorkin wrote himself an outline of arguments to convince Eisenberg, including past success and future great moments he'd play in the movie.
## Money as disincentive
Sorkin noted money did not motivate Eisenberg, who was more concerned about raising his kids with too much money.
## Sorkin's partial success
Eisenberg said Sorkin had come closer to changing his mind than he thought possible during their third or fourth back and forth.
## Key takeaway

Sorkin spent three days convincing Eisenberg to return as Zuckerberg despite his lack of interest in money.