# Sourmilk Co-Founders Battle AI Copycat Brand

> Sourmilk co-founders confront AI-generated brand theft after Cupful mimics their yogurt packaging and social media.
- Title: Sourmilk Co-Founders Battle AI Copycat Brand · Inc | Shortify
- Summary: Sourmilk co-founders confront AI-generated brand theft after Cupful mimics their yogurt packaging and social media.
- Keywords: sourmilk, cupful, ai copycat, yogurt brand, whole foods, target stores, harvard kennedy school, Inc
- Source: Inc — https://inc.com/ali-donaldson/sourmilk-yogurt-founders-ai-copycat-brand-theft/91432032
- Read time: 1 min
- Topics: sourmilk, cupful, ai copycat, yogurt brand, whole foods, target stores, harvard kennedy school
## Sourmilk Expansion Plans
Sourmilk co-founders Kiki Couchman and Elan Halpern planned major retail launches in Whole Foods and Target stores.
## AI-Generated Copycat Brand
Cupful, an AI-generated brand with identical packaging and social media to Sourmilk, was founded by Harvard Kennedy School student Shreya Goyal.
## Brand Similarities
Cupful’s logo, packaging, and website used illustrations directly lifted from Sourmilk’s social media, mirroring its product photos and artist illustrations.
## Co-Founders' Response
Couchman posted side-by-side comparisons of Sourmilk and Cupful, urging legal action after 500+ fans rallied to defend the brand.
## Cupful's Apology
Shreya Goyal apologized, stating she used an AI model to create Cupful’s branding without knowing Sourmilk existed.
## Key takeaway

Sourmilk co-founders Kiki Couchman and Elan Halpern reported AI-generated brand Cupful copied their yogurt packaging and social media presence, prompting legal action discussions.