# South Korean Insurers Shift to In-House Data for Marketing

> South Korean insurers now use their own customer data instead of illegal databases to boost agent sales.
- Title: South Korean Insurers Shift to In-House Data for Marketing
- Summary: South Korean insurers now use their own customer data instead of illegal databases to boost agent sales. South Korean insurers are moving from illegal…
- Keywords: south korean insurers, ga sector, tc organizations, financial supervisory service, 1200% rule, installment commission system, customer data, finance, markets, South, Korean, Insurers
- Source: BigGo Finance — https://finance.biggo.com/news/b9199fa6-ec2a-42b4-b324-5534965ee267
- Author: BigGo Finance
- Published: 2026-10-19T02:25:39+00:00
- Read time: 1 min
- Topics: south korean insurers, ga sector, tc organizations, financial supervisory service, 1200% rule, installment commission system, customer data, finance, markets
## South Korean Insurers Shift to In-House Data
Samsung Fire & Marine Insurance and Hana Non-Life Insurance launched dedicated TC organizations in July to supply company-held customer data to agents.
## Toss Insurance Expands Agent Force
Toss Insurance grew its agent force to about 3,200 by providing its own customer database free of charge to agents.
## Regulatory Shifts Drive Change
The Financial Supervisory Service tightened oversight of illegal DB trading and commission regulations like the 1200% rule took effect.
## TC Organizations Provide Direct Support
Samsung Fire & Marine and Hana Non-Life each launched TC organizations using their own customer DBs for face-to-face consulting with agents.
## Scale of Customer Data Support
Samsung Fire & Marine supports 30 cases per month in year one, 20 in year two, 10 in year three, while Hana Non-Life supports 30 cases per month.
## Industry Official Notes Shift
Securing consultation customers reliably is as important as high commissions for agents, with oversight of illegal DB trading strengthened.
## New Competitive Edge Emerges
The ability to secure high-quality customer databases has become a new competitive edge in insurance sales after commission regulations tightened.
## Key takeaway

South Korean insurers are moving from illegal databases to in-house customer data for agent marketing after stricter regulations.