# South Korea's Mass-Affluent Investors Shift to Stocks

> South Korea's mass-affluent investors boosted stock holdings 139% while cutting deposits.
- Title: South Korea's Mass-Affluent Investors Shift to Stocks
- Summary: South Korea's mass-affluent investors boosted stock holdings 139% while cutting deposits. South Korea's mass-affluent investors increased stock assets 139%…
- Keywords: south korea, shinhan card, mass-affluent investors, term deposits, stock assets, 20s, 70s and older, high-asset bracket, finance, markets, South, Korea's
- Source: BigGo Finance — https://finance.biggo.com/news/39c0a5ee-9d54-404a-ad91-255526ba49b6
- Author: BigGo Finance
- Published: 2026-10-20T23:55:13+00:00
- Read time: 1 min
- Topics: south korea, shinhan card, mass-affluent investors, term deposits, stock assets, 20s, 70s and older, high-asset bracket, finance, markets
## Shinhan Card Analysis
Shinhan Card Big Data Research Institute analyzed financial assets from end-December 2024 to end-August 2026.
## Asset Growth Rates
Total financial assets rose 29% with mass-affluent investors growing 27% and high-asset bracket 54%.
## Mass-Affluent Shift
Mass-affluent investors cut term deposits and boosted stock assets by 139% in their 20s.
## Age Group Shifts
20s: deposits down 34%, stocks up 139%; 70s and older: deposits up 10%, stocks up 151%.
## Liquid Funds Growth
20s and 30s maintained liquid deposits and installment savings while 40s and 50s saw declines.
## Age Group Momentum
20s stock growth surged from 37% to 130% while 60s and 70s slowed from 112% to 62%.
## Base Effect
Older investors' slower growth attributed to base effect from earlier stock investments.
## Market Implications
Wealth gap widens as high-asset investors gain more from stock market rally.
## Key takeaway

South Korea's mass-affluent investors increased stock assets 139% and reduced term deposits by 34% in their 20s.