# SpaceXAI cuts 60 Grok Imagine staff

> SpaceXAI lays off 60 Grok Imagine staff to focus on coding tools and agents.
- Title: SpaceXAI cuts 60 Grok Imagine staff · Startup Fortune
- Summary: SpaceXAI lays off 60 Grok Imagine staff to focus on coding tools and agents. SpaceXAI cut 60 Grok Imagine staff to push coding tools and agents after video…
- Keywords: spacexai, grok imagine, coding tools, ai agents, elon musk, spacex, xai, video generation, staff layoffs, ai strategy, Startup Fortune
- Source: Startup Fortune — https://startupfortune.com/spacexai-cuts-about-60-grok-imagine-staff-to-push-coding-tools-and-agents
- Published: 2026-11-14T12:47:27+00:00
- Read time: 1 min
- Topics: spacexai, grok imagine, coding tools, ai agents, elon musk, spacex, xai, video generation, staff layoffs, ai strategy, startups, business
## Grok Imagine cuts
SpaceXAI laid off 60 Grok Imagine staff to focus on coding tools and agents.
## Video generation costs
Training and serving visual media models costs a lot, so SpaceXAI stopped paying for them.
## Staff exits
More than 50 researchers and engineers left SpaceXAI since February 2026.
## Leadership loss
Haotian Liu and Guodong Zhang, tied to Imagine's leadership, left the team.
## AI strategy shift
SpaceXAI now wants to focus on AI coding tools and agents built on Grok chatbot.
## Video generation risk
Imagine's features remain live but with slower fixes and stale models.
## Market competition
Chinese companies have pulled ahead in video generation with models like Seedance.
## Key takeaway

SpaceXAI cut 60 Grok Imagine staff to push coding tools and agents after video generation costs proved too high.