# Splitit CEO: AI Needs Full Financial Picture for Pay Later

> Splitit CEO Nandan Sheth says AI agents require full financial context to recommend pay later options effectively.
- Title: Splitit CEO: AI Needs Full Financial Picture for Pay Later
- Summary: Splitit CEO Nandan Sheth says AI agents require full financial context to recommend pay later options effectively. Splitit CEO Nandan Sheth states AI needs…
- Keywords: splitit, nandan sheth, pay later, financial context, consumer liquidity, borrowing costs, business, finance, CEO, Needs, Full, Financial
- Source: Pymnts — https://pymnts.com/news/artificial-intelligence/2026/splitit-ceo-says-ai-agents-need-the-full-financial-picture-to-pick-pay-later
- Author: PYMNTS
- Published: 2026-10-09T08:03:54+00:00
- Read time: 1 min
- Topics: splitit, nandan sheth, ai, pay later, financial context, consumer liquidity, borrowing costs, business, finance
## AI Needs Full Financial Context
Splitit CEO Nandan Sheth says AI agents require consumer liquidity, existing obligations, and borrowing costs to make accurate pay later recommendations.

> The agent is working for the consumer
## Consumer Benefits from AI Recommendations
Sheth described how his AI suggested a 10% to 15% cheaper watch brand based on his family's preferences.
## 61% Take AI Recommendations
Joint research found 61% of consumers would take an AI credit or pay later recommendation, while only 2% would let the agent decide.
## AI Context Improves Conversion
An AI version showing no prepayment penalty and flexible payment options increased conversion by two to 2.5 times.
## Dynamic Financial Relationship
Sheth described a potential dynamic where consumers use AI for lower payments initially but repay balances later with minimal interest.
## Data Privacy Concerns
Sheth expressed fear of data breaches and misuse, but suggested localized ai processing to protect sensitive information.

> I have a fear of a breach, and i have a fear of that data being misused
## Groceries as Test Case
Sheth proposed setting a $300 monthly budget for groceries with AI to find the best deals within that limit.
## AI for Routine Purchases
Sheth sees lower-value, routine transactions as more suitable for automated payment than high-stakes transactions.
## Key takeaway

Splitit CEO Nandan Sheth states AI needs consumer liquidity, existing obligations, and borrowing costs to make accurate pay later recommendations.