# Spotify Brand Value Surges to $20.5bn

> Spotify's brand value jumps to $20.5bn, up 37.8% from last year, per Interbrand's 'Best Global Brands' study.
- Title: Spotify Brand Value Surges to $20.5bn · Musically | Shortify
- Summary: Spotify's brand value jumps to $20.5bn, up 37.8% from last year, per Interbrand's 'Best Global Brands' study. Spotify's brand value rose to $20.5bn, a 37.8%…
- Keywords: spotify, interbrand, brand value, best global brands, music streaming, podcasts, audiobooks, music, business, technology, Brand, Value
- Source: Musically — https://musically.com/2026/10/28/best-global-brands-study-claims-spotify-brand-is-worth-20-5bn
- Read time: 1 min
- Topics: spotify, interbrand, brand value, best global brands, music streaming, podcasts, audiobooks, music, business, technology
## Spotify Brand Value
Spotify is ranked 39th in Interbrand's global brands list, between Uniqlo and GE Aerospace.
## Brand Value Increase
Spotify's brand value rose to $20.5bn, up 37.8% from $14.9bn last year.
## Share Price Projection
A 37.8% brand value increase could lead to a 30.2% share price rise, making Spotify worth $148.7bn.
## AI and Brand Ethics
Interbrand warns that AI may sacrifice human aspiration and conscience in decision-making, as algorithms increasingly handle choices.
## Key takeaway

Spotify's brand value rose to $20.5bn, a 37.8% increase from 2025, according to Interbrand's annual report.